UNIVIBE

Discover

Qualitative Research

Through these qualitative interviews, we researchers sought to uncover patterns, identify underlying motivations, and generate rich insights to inform the design and development of potential solutions to address the needs and concerns of dorm residents.

Define

User Personas

The Connector

A university student who thrives on social interactions and community building. Growing up in a tight-knit community, they value the sense of belonging and work tirelessly to recreate this environment in their dorm. They live in a dorm with multiple levels and have a wide circle of friends from different parts of the university.

Thinking Style:

Social Thinker

"I love organizing spontaneous get-togethers, like movie nights or game nights in the common room!"

Needs

Goals

Frustrations

The Tech-Savvy Privacy Advocate

A university student who is passionate about technology and privacy. They rely heavily on digital tools for maintaining connections and productivity but are deeply concerned about data security and privacy. User lives in a dorm and often feels disconnected due to ineffective communication about events and activities.

Thinking Style:

Analytical and Critical Thinker

"I'm always connected, whether it's for classes, keeping up with friends, or just unwinding with a new app. But it's frustrating how the dorm events are communicated."

Needs

Goals

Frustrations

Ideate

User Flows & Scenarios

The following scenarios were designed to optimize user flow and shape the interaction design, illustrating how users could effectively find solutions using our application.

Design

Design System & Prototype

After conducting thorough research and analysis, as well as breaking down the application's architecture based on user flows derived from our personas in their scenarios, I developed a comprehensive design system. This system included components, typography, and a thoughtfully curated color palette. The typography adhered to Apple App Store design standards, utilizing the SF Pro typeface with size constraints and a focus on visual hierarchy to enhance readability. The color palette was crafted to reflect the vibrant and dynamic spirit of campus and dorm life, incorporating warm academic tones to evoke positivity and foster a sense of community and connection within the campus environment.

User Testing

For our usability testing, we focused on understanding how easily users could navigate the app, find important information, and view events. We also wanted to see how simple it was for users to create an event, whether they chose to do it on their own or with help from the AI. Lastly, we explored how effectively users could get support in tricky situations, relying on the app's AI assistance. To get real feedback, we worked with four participants who had experience living in university dorms.